Entries Tagged 'Link Building' ↓

I’m used to foolish, impertinent link requests but this is the most brain dead I’ve ever gotten.

Dear Webmaster,
My name is Alex, and I am the owner of the web site http://www.[boguscrap].com.

I recently found your site http://www.news.harvard.edu and am very interested in exchanging links with you. I’ve gone ahead and posted a link to your site.

As you know, reciprocal linking benefits both of us …

How he came to think I’m a Harvard webmaster is beyond me. Whatever “Links Gold” kind of software he bought must be junk.

********this is not spam mail,this is only a one time mail,my appology for any inconveneince.

Yes it is spam and I take your apology as seriously as you really meant it.

Computers and the web let us automate so many things. Some of them quite wrong headed.

Have you been flooded with stupid link requests lately?

I’ve been getting far too many emails apprising me that Site X of his and Site Z of mine have in common:

• Allergies
• Delaware
• Suburban Development
• Offshore Investment

The best part is the long, long bit that explains to me why link exchanges are important. As if I don’t know what Google Page Rank is about.

Even if they lack that bit of regurgitated salesmanship I know that whatever he may think I’ve never written anything about Tornado Insurance and that he’s just a pest.

I suspect most webmasters delete them barely read. But a few naïve souls probably send a sincere reply back asking them why they think their sites have this topic in common. Or just flattered by the link request.

Author: Rob Sullivan

There are those in our industry who will tell you that PageRank is dead. I’ve been reading a lot lately about how we are supposed to ignore the green bar in our browser but you know what? I disagree and I’m going to tell you why.

For those who don’t know, PageRank is Google’s way of determining a website’s worth based on the number of incoming links it has. In other words, Google counts the number of links pointing to a site as votes, generally speaking the more votes a site has the more it is likely worth to Google.

While this is a simplistic view of PageRank and it has indeed gotten much more complex than this, in essence this is what PageRank is. So why would many think it’s not worth anything?

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What to look for and How to avoid them

Author: Brian Osborne

Reciprocal linking scams have increased immensely during the past year. Initially we thought that this problem only related to gambling and casino related websites but an audit of our commercial link partners suggests that it is a serious problem within the broader online community.

Over the past eighteen months, we noticed that our page rank was slowly declining despite the fact that we were continually adding new link partners to our link directory. We had slipped from a five down to a two before we finally identified the exact cause of the problem. Out of the first 100 links on our anchor site, only seven were still being reciprocated.

We recrawled the sites where no link was found with the second spider and got exactly the same result. Then we started manually checking the sites where no link back was found and started discovering patterns of deliberate link fraud.

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Author: E. P.

Search engines are the gateway to the Internet; they are the first tool that potential customers use to find the products and services they need. This is why link popularity is so imperative. If the customers do not find your website, you have no possibilities of making any sales.

You’re probably wondering what the blazes is popular about a link! Well, in a word - plenty! Link popularity refers to the ranking assigned to your website by the search engines, and it determines the ranking your page gets when keywords are entered into a search engine. So, you’re probably wondering, how do I make my link popular?

Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It’s a simple formula, but a very important one. Google created the system, and now virtually all the most popular search engines employ it to rank your web pages in their indexes.

The more commonly used your keyword is, the harder it will be to achieve link popularity, but without achieving this step, it is almost certain your site will never rank highly on any search engine. But don’t be discouraged; there are tried and true ways of achieving link popularity using the most competitive keywords.

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Ethical Link Exchange, You be the judge….

Author: Lew Newlin

Webmasters understand that quality and relevant inbound links can increase site visibility; your search engine rating; and with any luck increase your traffic and revenue.

While working to locate relevant links for our site, we discovered a disturbing practice apparently being used to increase link popularity and search engine ranking. The following are the sorted details of our journey and discovery.

1) Most webmasters understand the hunt for quality relevant sites is, like most things of value in life, a time consuming and difficult task. Being limited on time, we first tried to hire a leading SEO expert to locate relevant links. When the SEO expert did not return emails, we tried a few link exchange sites. While a few good quality links were unearthed, the link exchange sites simply did not offer a large quantity of good relevant sites. After all, our competitors had hundreds of thousands of inbound links and we had less than 900. While tempting, we skipped over the advertisements for traffic as our desire was for prospective customers not traffic.

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7 Top Ways to Avoid Link Theft

Author: Tony Simpson

If you have a link directory on a website, how do you stop link theft by sites that don’t link back, or trick you into thinking they do ?

Whether link theft is anything to get concerned about depends on how many links your website has, the quality of those links (Google Page Rank) and how many of those links you lose. Search Engine Ranking is certainly something that’s becoming more dependent upon the links to your website.

You might be forgiven for thinking that when a website no longer links back to you, that it was an accident your link was removed from the link directory. Of course accidents happen as I know from using some link manager software. Just one click in the wrong box and a website link disappears the next time you update your link directory. But the real link thieves are those people that use methods to rob you of a link.

Here’s 7 Top Ways Link Thieves work and how you can avoid being their next victim.

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Author: Justine Curtis, Enable UK

Link development is one of the most overlooked components of a successful search engine optimisation campaign. Web site owners can put all the key phrases they wish on a page, develop killer content and a search-engine friendly navigation scheme, but without a well-planned link-development campaign, crawler based search engine visibility is difficult to achieve and high listings are virtually impossible. This month we will be covering the importance of inbound links, how to get them and what they mean for your web site.

We have all heard that adding quality content to your web site will give the search engines a good idea of how to index your web site, it’s a topic we covered in “Content, Content, Content” back in November 2004. But the secret to luring the search engines to your web site, and in part to improving your position within those listings is your inbound links.

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Strategies For Submitting Your Website To Web Directories

Copyright 2005 Brad M Callen

Webmasters like you and me are always on the lookout to enhance the link popularity of their sites. One method of doing so is to seek out authority sites in your niche – sites that are widely known on the Internet (through the sheer number of back links) and have been around for some time (think more in terms of several years). Unfortunately, such websites are often at a Page Rank of 6+ and as such, link exchange or text link ad placement is very, very expensive .

Luckily, there is a cheaper alternative. You can use web directories to not only enhance your search engine visibility (through increased link popularity), but by targeting niche categories and using sponsored listings where necessary, you can get a big jump in your traffic as well.

So, let’s get started.

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Author: Debra Gravelle

Back in the summer of 2004, Google forced uproar within the internet community. Thousands were affected by having been dropped from the search engines totally and some even experienced being banned by the Mega-Search Daddy.

Well, like all quakes there will be tremors to follow. According to Google’s latest shake is the filing for a US patent 20050071741 on March 31, 2005. And, again this time the shake will prove devastating for some unsuspecting long term grandfathered sites.

Not only has Google made it apparently clear that it will eventually “flush” the old to invite the new but, Google has also revealed its criteria on what was acceptable and not acceptable with the current linking strategies commonly used.

Since Google is largely focused on their new algorithms that effect linking, there are a few things you should know.

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