Entries Tagged 'SEO' ↓

Author: Debra Gravelle

Back in the summer of 2004, Google forced uproar within the internet community. Thousands were affected by having been dropped from the search engines totally and some even experienced being banned by the Mega-Search Daddy.

Well, like all quakes there will be tremors to follow. According to Google’s latest shake is the filing for a US patent 20050071741 on March 31, 2005. And, again this time the shake will prove devastating for some unsuspecting long term grandfathered sites.

Not only has Google made it apparently clear that it will eventually “flush” the old to invite the new but, Google has also revealed its criteria on what was acceptable and not acceptable with the current linking strategies commonly used.

Since Google is largely focused on their new algorithms that effect linking, there are a few things you should know.

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Originally posted 2005-06-26 18:48:43. Republished by Old Post Promoter

Author: Tinu Abayomi-Paul

This is the second part of an article series in which you’ll find many tools that you can use to monitor your site’s search engine position and see how your do-it-yourself search engine optimization efforts are coming along.

The following tools are for monitoring your search results in the three major search engines. It isn’t an all-inclusive list, but rather a highlight of some of the tools you can use. (I’ll point you to one of the master lists when we get into more general tools in part three.)

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Originally posted 2005-09-18 15:35:30. Republished by Old Post Promoter

Author: Dina Giolitto, Wordfeeder.com

Article authors who use SEO (Search Engine Optimization) keywords to attract attention and falsely position themselves as experts, are like impurities in the water, clogging up the pipes. This is indeed a sorry situation. Unlike the days when the internet was young, if you want to find good information, you have to filter out the dirt first.

When you do web research using keywords, do you generally have to read anywhere from 4-7 articles on one particular topic before finding one written by an intelligent human being? SEO abuse is making it more and more difficult to locate the people with real expertise and valuable insights. It’s a growing problem, to say the least. But in terms of information-gathering, how do we pick through the chaff and get to the gold?

Use Specialized Terms in Your Keyword Search

When I’m in research mode, in addition to keywords, I use specific and/or specialized terms in my web searches. This helps me scope out authors with real knowledge as opposed to the BS artist looking to make a quick buck. It works for me, and it can work for you as well.

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Originally posted 2005-06-26 18:10:15. Republished by Old Post Promoter

Author: Martin Lemieux

In part I – Google Page Rank Is Dead – Or Ist It? http://web-marketing.smartads.info/2004/august-11.html

I discussed how Google’s Page Ranking System has become obsolete, but at the same time, many business savvy entrepreneurs still give it credit and could possibly discredit or credit your website accordingly to it’s rank.

“Let’s really go in depth to take our 1st steps towards leaving Google’s page ranking behind!”

If you’re like 1000’s of people online, you’ve been following page ranking so close for so long, it can be really though for you to break the habit. “No habit can be completely broken, it must be replaced with another”.

1st Step: Remove Page Rank From Your Google ToolBar

Google probably won’t like me for this one but I recommend clicking on “Options” within your google toolbar, take off “Page Rank”.

Congratulations, you’ve done it. Marketing your website has taken a new turn, a bright road is ahead!!

We can now go back and search online. Before we do, try NOT to think about how a website’s importance was measured by Google’s page rank, instead take a good look at each site that you visit.

Pay special attention to the content, layout, usability, and friendliness. Do you like it? Why do you like it? Right down things, images, layouts, anything that you like from websites that you pass by.

Create a “Favorites Folder” within your browser, call it “Opportunities”. Within this “opportunities” folder, add websites that interest you, or that would interest your visitors.

Combine all these favorite things that you like to form new ventures for your business. Keep GOING BACK to these web resources that you liked and take a look to see if there are any good opportunities for both companies to prosper together.

Web Marketing is never done alone, successful marketing online needs you to create your own “web” to catch visitors with. What better way to do so then by connecting with websites that you like.

Why should we do this?

In order to stay away from Google’s Page Ranking all together, we need to replace it with our own “web measurement system” to determine whether or not our company should recommend, swap ads, or do business with the other.

In the end, we won’t be selecting websites just because they rank well, we will finally be selecting only websites that we all personally like.

Personal resources create a better world for your visitors. Just remember, many of your visitors have no idea about the world of Google Page Ranking and how you may of been addicted to it.

Building A Personal Ranking System:

In order to personally rank websites, there are a few measurements you can take… Ask yourself these questions when browsing…

* What is their alexa ranking? or Rank from Ranking.com? Does the site seem to be getting matching traffic with yours?

Does the site you are looking at have incoming links from Google in the same industry as yours? Pay close attention to who links to the websites your research.

* Most Important: Do you get a good feeling when you visit their site?

If you don’t, 8 times out of 10, other visitors won’t either. I never recommend a website that doesn’t feel right. 1st impressions mean a lot more than people think. At times, the internet is a sub-conscious activity and many things that we see make us react to it without even knowing it. You want people to like you and trust you enough to do with business with you.

* Last but not least: Will you be happy knowing that the websites you recommend have a personal touch and your visitors will be better off because of it?

Once we all get in a good groove online and start adding complete personal resources on our websites, the internet will be a better place for all our visitors.

Try and let the larger resource directories within your field to list everything possible, the best course of action for your business is to create something with your own personal touch.

I hope you’ve enjoyed this II part series!

About The Author:

Martin Lemieux Smartads – President

Affordable Web Design & Web Site Marketing http://www.smartads.info & http://www.smartads.ca

Martin’s Weekly Marketing Tips: http://www.smartads.info/newsletter Daily Web Marketing Tips: http://web-marketing.smartads.info Entrepreneur Help Site: http://mindpower.smartads.info

Originally posted 2005-05-12 16:25:34. Republished by Old Post Promoter

The Myth of Rankings – Beyond Search Engine Optimization

Author: Scott Buresh

What follows is a condensed version of a conversation that happens all too frequently when I am approached by a prospect interested in search engine optimization (SEO):

Prospect: We need our website optimized, because we aren’t showing up for any searches. Me: What searches have you tried? Prospect: We don’t show up for ANYTHING. Me: Why do you want to show up in searches? Prospect: Well, it seems like we should. Our competitors do, and our website is WAY better than theirs. Me: But, really, what would you stand to gain from showing up prominently in search engine results? Prospect: Well, we could get more people who are looking for our products or services to find out about us. Me: So, what you are saying is that increasing your search engine results could help you to increase sales and awareness? Prospect: Yes. Me: Now we’re on the right track. Since your goals are to increase sales and awareness, have you thought about not only improving your search engine rankings, but also getting more people to take an action on your site that leads to a sale, getting more people to read your press releases or whitepapers so that they can consistently associate your company with your offering, or sending your prospects a regular newsletter to reinforce your name and expertise? Prospect: Didn’t you hear me? Our website is great. We just don’t show up for searches.

And so it goes.

A consistent problem with the “ranking-centric” mindset demonstrated above is that it doesn’t reflect a powerful rationale for getting involved in SEO. Where is the true business case? What tangible results are desired? In general, if a prospect can’t explain what he or she hopes to achieve beyond “higher rankings” or “more traffic,” we’ll first try to educate, and, if that person can’t move beyond these base subjects, we’ll kindly refer them elsewhere.

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Originally posted 2005-04-20 11:25:21. Republished by Old Post Promoter

You notice how often people in SEO forums ask about met tags? Or how many free articles promise to tell you the Top 10 Secrets of Meta Tag Mastery?

If you somehow find yourself here hoping to learn the dark arts of the meta tag: don’t worry abou them.

Yahoo! says it still looks at the keywords meta tag. Put a few in. Don’t try spammy keyword stuffing. Even the small search engines have good engineers. They’ll catch you. Most likely they won’t give a damn. If they do care the only response would be to punish your site.

Google may not use the description meta tag in determining a page’s relevance but sometimes it will display it. Having looked at many of my sites on Google I’ve never been able to discern the logic. (As all viewers of the first Star Trek series know computer logic can be quirky by human standards.)

When that description appears in your listing it may be the deciding factor in whether or not the search engine user clicks and comes to your site. You want that visit don’t you?

He can see:

Yoyos, everything about yoyos, yoyo secrets, all kinds of yoyos, everything you need to know about yoyos, cheapest yoyos, best yoyos …

Or:

I’ve loved yoyos ever since I was a boy and thought I’d share some of what I’ve learned about them.

Here in the 21st century we’re advertising savvy enough to know the first example is just spam. And sentimental enough to be curious about the writer of the second example.

For the long-term, natural behavior will give you better results.

The other meta tags are either worthless, e.g,. the search engine will set visit your site according to its own schedule. Or specialized: do you need to keep younger web surfers away?

So quite worrying about meta tags. Put in something useful and then get to work on more important aspects of your website.

Originally posted 2005-10-11 14:26:43. Republished by Old Post Promoter

Author: Leah West

Before you go and spend big money on a professional website designer, or start designing yourself, read through this article and make sure that you or your designer knows how to design a website that the search engines will like.

Being a web designer myself, I know firsthand what they teach you in college about being a good designer. While I learned all of the important design concepts like color theory, the importance of graphics and white space, ect ect, I came away knowing nothing about how to actually design a site to get ranked in the search engines.

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Originally posted 2005-04-07 20:39:16. Republished by Old Post Promoter

1, Algorithm:

Algorithm is a stet of rules and regulations followed by search engines to rank websites in order. Each search engine has its own set of algorithms.

2, Alt tag:

Alt tags are HTML tags used to optimize an Image on the webpage. It can be a picture, company logo or any other image on the website. It is also called as alt attribute. The syntax of the tag is <IMG C=”companylogo.gif” ALT=”Web design logo”> Web design logo is displayed until the page gets loaded.

3, Anchor text:

The text used on any link is called an anchor text. For example is there is a link  Click here to e-mail , In this case ‘Click here to e-mail’ is the anchor text.

4, Automated submission:

There are many softwares available on the internet which can be used to submit your website to hundreds of search engines and directories automatically. But it is not much useful to submit your website using a software.

5, Back link OR Backward link:

Number of links pointing out to your website is called as backward links. Backward links are also called as Inbound links.It is very important to build backward links to gain good rankings on search engines

6, Black hat SEO:

Black hat SEO are the techniques used to fool the search engines in order to bring in more traffic to websites. You are not suppose to use Black hat techniques because there is a chance of your website being black listed on the search engines

7, Black listed :

A website is black marked by the search engines for various reasons like using Black hat SEO,  Illegal content, Spamming etc. Black listed websites never show up on search engines. So you have to be very careful in the SEO techniques you use for your website because once you are on the black list you will never have hits and sure toloose business.

8, Broken link:

A link that existed before but does not exist at present is called a broken link. The search engines might have indexed the link when it existed now the link may havemoved to a different page or removed in this case the search engine removes the indexed link from its database. It is not good for a website to have broken links.Broken links are also called as Dead links.

9, Crawler is also called as spider.

Crawler is a program which is similar to a browser it is owned by search engines, to “surf” the web by following links from one page to the next and from one site to the next. It collects information from the sites it visits and that information is stored in the search engine’s database.

10, Cross linking:

Suppose you own multiple websites and link all the websites you own into each other it is called Cross linking. cross linking is done to improve link popularity.But when you do too much cross linking there is a chance that your website may get black listed in Google for using bad SEO process.

11, Description tag:

Description tag is a HTML tag which gives a brief description about the website to the search engines. It is not visible on the website but it helps the search engines to index your website by showing it the exact content of the page. Now a days search engines do not give much importance to the description tag.

12,Directory:

Directory is a website with a collection of different websites belonging to various categories. A directory can be a general directory and there are also directories belonging to one particular category. There are some directories which allow free site listings and few offers only paid listings.Directory listing is the best method to build inbound links.

13, Doorway page:

Doorway page is the page which redirects to another page. It is a black had SEO technique where a keyword rich page with no proper content, this page is where search engines land you on but the page gets you redirected to another page or domain.This is not a advisable technique to bring traffic to your website.

14,Dynamic content:

Web site content generated automatically, usually from a based or user selections. Dynamic content typically changes at regular intervals, for example daily or each time the users reload the page. SERPSs are dynamically generated pages, changing depending on user input

Author: Glenn Murray

Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it’s also somewhat of an enigma. This is partly due to the fact that it’s such a new and rapidly changing field, and partly due to the fact that SEO practitioners tend to speak in a language all of their own which, without translation, is virtually impenetrable to the layperson. This glossary seeks to remedy that situation, explaining specialist SEO terms in plain English …

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Brett Tabke names Googles latest juggling of websites Update Jagger.

Fair enough. I think many a webmaster currently feeds in need of some of mother’s little helpers.

And, obviously, when it comes to Google you can’t always get what you want. Though I don’t know that you get what you need either.

And if you hate Google you probably feel no sympathy for the devil.