Entries Tagged 'SEO' ↓

1, Algorithm:

Algorithm is a stet of rules and regulations followed by search engines to rank websites in order. Each search engine has its own set of algorithms.

2, Alt tag:

Alt tags are HTML tags used to optimize an Image on the webpage. It can be a picture, company logo or any other image on the website. It is also called as alt attribute. The syntax of the tag is <IMG C=”companylogo.gif” ALT=”Web design logo”> Web design logo is displayed until the page gets loaded.

3, Anchor text:

The text used on any link is called an anchor text. For example is there is a link  Click here to e-mail , In this case ‘Click here to e-mail’ is the anchor text.

4, Automated submission:

There are many softwares available on the internet which can be used to submit your website to hundreds of search engines and directories automatically. But it is not much useful to submit your website using a software.

5, Back link OR Backward link:

Number of links pointing out to your website is called as backward links. Backward links are also called as Inbound links.It is very important to build backward links to gain good rankings on search engines

6, Black hat SEO:

Black hat SEO are the techniques used to fool the search engines in order to bring in more traffic to websites. You are not suppose to use Black hat techniques because there is a chance of your website being black listed on the search engines

7, Black listed :

A website is black marked by the search engines for various reasons like using Black hat SEO,  Illegal content, Spamming etc. Black listed websites never show up on search engines. So you have to be very careful in the SEO techniques you use for your website because once you are on the black list you will never have hits and sure toloose business.

8, Broken link:

A link that existed before but does not exist at present is called a broken link. The search engines might have indexed the link when it existed now the link may havemoved to a different page or removed in this case the search engine removes the indexed link from its database. It is not good for a website to have broken links.Broken links are also called as Dead links.

9, Crawler is also called as spider.

Crawler is a program which is similar to a browser it is owned by search engines, to “surf” the web by following links from one page to the next and from one site to the next. It collects information from the sites it visits and that information is stored in the search engine’s database.

10, Cross linking:

Suppose you own multiple websites and link all the websites you own into each other it is called Cross linking. cross linking is done to improve link popularity.But when you do too much cross linking there is a chance that your website may get black listed in Google for using bad SEO process.

11, Description tag:

Description tag is a HTML tag which gives a brief description about the website to the search engines. It is not visible on the website but it helps the search engines to index your website by showing it the exact content of the page. Now a days search engines do not give much importance to the description tag.

12,Directory:

Directory is a website with a collection of different websites belonging to various categories. A directory can be a general directory and there are also directories belonging to one particular category. There are some directories which allow free site listings and few offers only paid listings.Directory listing is the best method to build inbound links.

13, Doorway page:

Doorway page is the page which redirects to another page. It is a black had SEO technique where a keyword rich page with no proper content, this page is where search engines land you on but the page gets you redirected to another page or domain.This is not a advisable technique to bring traffic to your website.

14,Dynamic content:

Web site content generated automatically, usually from a based or user selections. Dynamic content typically changes at regular intervals, for example daily or each time the users reload the page. SERPSs are dynamically generated pages, changing depending on user input

Author: Glenn Murray

Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it’s also somewhat of an enigma. This is partly due to the fact that it’s such a new and rapidly changing field, and partly due to the fact that SEO practitioners tend to speak in a language all of their own which, without translation, is virtually impenetrable to the layperson. This glossary seeks to remedy that situation, explaining specialist SEO terms in plain English …

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Brett Tabke names Googles latest juggling of websites Update Jagger.

Fair enough. I think many a webmaster currently feeds in need of some of mother’s little helpers.

And, obviously, when it comes to Google you can’t always get what you want. Though I don’t know that you get what you need either.

And if you hate Google you probably feel no sympathy for the devil.

I have to add my voice to the whining, pining and moaning of webmasters who woke up this past Sunday or Monday to discover that Google wasn’t sending them nearly as many visitors.

Not this site which along with several others has remained stable. Then again none of those sites ever had 20,000 - 30,000 unique visitors a day like my mine, my purely personal site.

I’ve visited various SEO and webmaster forums and weblogs to see if anybody knows anything. There are lots of guesses. Nothing more than guesses.

Some capture me for a moment. Too much internal optimization? Mine have always had interlinking navigation by category and age. Breadcrumbs too. I did that because the sites I used to visit - like the old PCMag website - had the same. It made getting around easier.

Anchor text? Sure. When I was reading about the semantic web I was told I should have that.

I’d never heard of SEO back then.

My site - almost all of my sites have been scraped. Lots of people who’ve experienced the same haven’t been hit by the Google update some are suggesting should be called Katrina.

Bad inbound links? I didn’t ask for them. But I sure have them. People will link to anything trying to fool Google. But if bad IBLs were damaging blackhat SEOs would have been doing massive crap links attacks against their competitors.

Does anybody know why hundreds of thousands of websites have been - seemingly senselessly - slapped down in the SERPS? I don’t think so. Google engineers may. But I don’t know how much they really know will happen until they plug the latest algorithm into the system and watch the results. (Much less how they evaluate the results.)

The solution?

Ignore it.

Keep writing, working on your site.

Probably the Google engineers are twiddling with their latest refinements as I type. Maybe some of the key phrases that made my site popular will be restored to me. Maybe not

There’s always the next update.

You notice how often people in SEO forums ask about met tags? Or how many free articles promise to tell you the Top 10 Secrets of Meta Tag Mastery?

If you somehow find yourself here hoping to learn the dark arts of the meta tag: don’t worry abou them.

Yahoo! says it still looks at the keywords meta tag. Put a few in. Don’t try spammy keyword stuffing. Even the small search engines have good engineers. They’ll catch you. Most likely they won’t give a damn. If they do care the only response would be to punish your site.

Google may not use the description meta tag in determining a page’s relevance but sometimes it will display it. Having looked at many of my sites on Google I’ve never been able to discern the logic. (As all viewers of the first Star Trek series know computer logic can be quirky by human standards.)

When that description appears in your listing it may be the deciding factor in whether or not the search engine user clicks and comes to your site. You want that visit don’t you?

He can see:

Yoyos, everything about yoyos, yoyo secrets, all kinds of yoyos, everything you need to know about yoyos, cheapest yoyos, best yoyos …

Or:

I’ve loved yoyos ever since I was a boy and thought I’d share some of what I’ve learned about them.

Here in the 21st century we’re advertising savvy enough to know the first example is just spam. And sentimental enough to be curious about the writer of the second example.

For the long-term, natural behavior will give you better results.

The other meta tags are either worthless, e.g,. the search engine will set visit your site according to its own schedule. Or specialized: do you need to keep younger web surfers away?

So quite worrying about meta tags. Put in something useful and then get to work on more important aspects of your website.

This tool is to check your backlinks and the anchor text used in those backlinks.

Free Backlink Check Tool

Works Just like Google Dance used to however you can check the datacenters via IP as the alias URL’s at Google Dance no longer work.

Google Datacenter Checker

For some reason I’d assumed that search engines would be more interested in the image’s title attribute than the alt tag. I guess because I’ve always used my alt tags to briefly summarize the image, the title tags to make a quick comment on the image.

An old discussion that seemed authoritative to me at the time instilled the habit.

On Search Engine Watch research shows the alt tag gets indexed but search engines ignore the title attributes when applied to images.

ALT Tags & SEO

Few people offer more useful advice on website promotion than Chris Beasley. He explains his technique of hub and spoke crosslinking:

So, what I recommend doing is a hub and spoke linking scheme, this type of linking is perfectly valid to do, regardless of the topics of your site, because the practice predates link popularity algorithms with search engines, and company that care nothing about search engine optimization practice this method and do not even know it. This scheme also gives you great control over which of your websites are getting the most benefit.

Read Hub & Spoke: How to Cross-Link Your Websites

Author: Sumantra Roy

Page cloaking can broadly be defined as a technique used to deliver different web pages under different circumstances. There are two primary reasons that people use page cloaking:

i) It allows them to create a separate optimized page for each search engine and another page which is aesthetically pleasing and designed for their human visitors. When a search engine spider visits a site, the page which has been optimized for that search engine is delivered to it. When a human visits a site, the page which was designed for the human visitors is shown. The primary benefit of doing this is that the human visitors don’t need to be shown the pages which have been optimized for the search engines, because the pages which are meant for the search engines may not be aesthetically pleasing, and may contain an over-repetition of keywords.

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