Entries Tagged 'Website Advertising' ↓

Rovion Inc., the creator and leading provider of online video spokespersons, today announced that its inPerson technology has been approved by Burst Media across its network, which currently encompasses more than 3,400 websites.

Rovion’s inPerson product suite is a proprietary technology offered to advertisers, marketers and websites for a variety of initiatives including advertising, branding, direct response, promotions, ‘web guides’ and eLearning. inPerson operates much like the “green screen” technology utilized in special effects for both motion pictures and television, including virtually every TV weathercast. inPerson videos are borderless and appear seamlessly on top of all of the other content on the Webpage. They politely load in the background and have been proven to facilitate higher visitor retention and engagement rates, increased click-throughs, and, ultimately, increased conversions including e-commerce transactions.

Through this new partnership, advertisements incorporating Rovion’s inPerson technology can be delivered universally across the Burst Network.

“This is yet another big step for Rovion that further solidifies our position as a compelling new marketing and advertising technology,” said Len Ostroff, Rovion CEO. “Our partnership with the Burst Media network will allow us to bring our inPerson technology to a much wider audience than ever before and we look forward to delivering fantastic campaign results to all of Burst’s advertisers and publishers.”

”This will be good news for our publishers. Additional creative offerings increase the value and flexibility of their targeted audiences ” says Burst CEO Jarvis Coffin. “Rovion’s inPerson ad units will keep Burst on the cutting edge of new ways for advertisers to interact with our publishers’ audience.”

I thought banner blindness was an old thing.

It is cheering to read that those annoying vibrating ads that warn your computer may be at risk aren’t working. They’d be on my short list of most annoying web ads ever.

There’s still hope for online ads. Pernice Coyne said graphical ads with text and contrasting colors, like white text on red, is less likely to be disregarded. “They’re looking at them if they’re text,” she said. “I hate to sound boring, but [it is best] if you can make sure your ad is something simple, text or a recognized logo, and it needs to be relevant to the page.”

Which pretty much matches the standard AdSense advice: blend.

Images that appear in the middle of the page, a spot for advertisements, are considered “obstacles” and annoying.

I wish someone would tell Slate. Though I’ve gotten so habituated to hitting my page down key they hardly register anymore.

Internet Users Plagued by ‘Banner Blindness’

Having just updated my AdSense code on several websites I wish I’d known this a couple of days earlier.

What I didn’t know, until tonight, is that you can hold down the ‘CTRL’ button on your keyboard and choose up to 4 color combinations. These colors will automatically rotate each time the page is loaded.

Rotating color palettes in Google AdSense

I have sites that deal in sexuality. When I started getting more PSAs than I liked with AdSense I looked around for another service to use.

On the sites of a couple of well-know - e.g., published authors - sites focused on sexuality I saw ads served by Kanoodle.

So to Kanoodle I applied. They accepted me but noted that my site was classified as “Adult.” Adult? I don’t put dirty pictures on my sites, generally I don’t put images of any sort. It is just text. And the topics are apt to be about evolutionary psychology and female sexual desire or laws governing sexual behavior. You’d have to be mighty weird to feel aroused by the stuff.

I wrote to my Kanoodle rep questioning their decision. No reply.

I put up the Kanoodle code anyway.

Bah!

There were only two advertisers for the site. It dropped to one. They were just porn sites. Well, my visitors may be looking for porn but it wasn’t why they were visiting my pages.

The CTR rate was the worst I’ve ever had on any site ever.

Eventually I my earnings equaled Kanoodle’s minimum payout and I took the ads off. For that little money I’d rather keep the pages ad free (not that I have).

As an alternative to AdSense Kanoodle is a bust. AdBrite crushes them into the dirt (BlogAds may as well but I don’t know anyone I can ask to sponsor me.)

Author: Kamau Austin

There are times Google’s heralded ad affiliate program isn’t in your long term business interest. Oh no I said it! AdSense isn’t the unstoppable revenue engine for every eBusiness. Before I am taken out and flogged by the eCommerce pundits — please let me explain what I mean in my defense. I make revenue from AdSense at a very high click-through rate. I experience high click-through rates with AdSense without resorting to questionable tactics like tricking site users with photos (the AdSense trick and tip dujour). So my perspective is from one who has made decent income from AdSense to fund aspects of his business like advertising seminars — and outsourcing to his virtual assistants.

Yes, AdSense is a legitimate and significant revenue source. However evaluate AdSense with some type of balance. By now you may have heard about people like Joel Comm’s six figure income with AdSense, or Jason Calacanis of Weblogs being on his way to generating 1 million dollars in AdSense revenue. Google’s Ad revenue sharing affiliate program for publishers certainly seems to be an eSales Nirvana for many webmasters. But there are obvious and not so obvious times not to use AdSense ads on your sites. Let’s list - examine - and explain them below.

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Are Popins Better Than Banners Or Popunders?

Author: John Iacovakis

In the past, website directories, online classifieds, safe lists and banner ads were all terrific ways to obtain website traffic. But the Internet is a dynamic medium that is constantly changing. And some methods just haven’t been able to keep up.

On top of that, cost-per-click advertising is costing today’s entrepreneurs as much as several dollars per visitor!

Search engine optimisation is a long-term strategy, costing thousands of dollars (unless you do it yourself) but results are not guaranteed…

Pop Under advertising campaigns are cheap but you have to know how to properly set-up a pop under campaign.

In my opinion, PopIn (layer) ads are a terrific (and cheap) way to attract the attention of thousands of visitors:

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On a couple of my sites I’ve been experimenting with a couple of ad networks.

They’ve quite wrongheadedly classified the sites as adult. There is content about sexuality but no actual sexual content. Google accepted one of the sites for Adsense but showed the alternate ad more often than an Adsense ad. Some of the content probably uses words that Google doesn’t ‘like’ as it were.

So I thought I’d see if another text advertising network would prove more profitable. But the only ads I’m getting are for a couple of adult sites, nothing my readers are apt to care for. The income has been pitiful.

Before moving on to my next experiment I’d like to accumulate the minimum payout.

Hoping to reach that amount is what prompted me to explore the most annoying evil in web advertising: pop-ups.

I won’t try to offer a defense. I’d planned to allow the pop-up ads for two weeks at most. Earn enough to be paid and turn them off.

The site I chose for pop-up ads gets about 25,000 unique visitors a month. The pop-ups brought in only a few cents a night.

Partly perhaps because of the increasing presence of browsers and toolbars that block pop-up ads. Though when I check the site the ad popped up even though I was using Firefox.

Feeling guilty for annoying visitors and not seeing at least a couple of bucks a day I removed the pop-up ad code on the third day.

Ah the shameful power of greed.

Text ads as cost-effective envoys

Author: Steve Hawker

This article discusses the roles of various advertising media, including text ads. The article concludes that text ads do have a role to play in businesses’ advertising campaigns, as cost-effective envoys.

Today, there are many ways to advertise products and services. The range is from plain and simple text ads in local classified directories, to exotic and sophisticated commercials on national television. Thanks to technological developments and tumbling technology prices, the whole of this range is available now to just about any profitable business.

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