Trusted reviews: personal computers, internet and web, webmastering

Jesse S. Somer

Websites, there are literally billions of them out there in cyber-space. How many of them do you go to and just think this is boring, bland, or hard to use? It seems like too many to mention. So what makes a good website?

I reckon it’s about interaction. You’ve got to make the visitor interested. You’ve got to grab their attention. Many sites use plenty of bright and shiny gimmicks to attract you, but once you make it through to the content of the site it’s just not worthy. A good site uses easy navigation, relevant content, and interactive media like comments and message boards. If you’re fortunate, whoever builds your site may even have a few tricks up their sleeves to make it really fun with sound, video, and other interactive fun stuff.

Do you want people to come to your site and then tell their friend and family about it? Do you want to have huge amounts of visitors? Do you want to succeed in making your dreams come to fruition on the Web? Make your website exciting! It might be easier said than done, but there are people around whose job it is to construct and design sites for a living. If you can afford it, go for the best. How great is it when you come across a site that has some special feature that you’ve never seen elsewhere? Isn’t it great when you find a site that relates to one of your interests that is simple and easy to get to the information you want?

If you want to have people to come back again and again, you’ve got to keep updating the content to keep it fresh and interesting. Have a way for people to communicate with yourself and others who are into the same things. E.G. Forums, message boards and comments. The aim is to catch the ‘viewer’s’ interest.

A lot of sites just look like giant advertisements and you have to search for the needle in the haystack to find out what the actual site is for. I know advertising is a way of making money, but if you want your site to have an authentic, respectable atmosphere that exudes a feeling of integrity, you better be careful. People are becoming wary of this consumer driven, mindless attack at the average civilian’s wallet. Some people will automatically leave a site if a bunch of commercials pop-up on the screen. Pop-ups, don’t even make me go there…

So, the aim of the game is to make a site that offers the public to be part of the action as well as being a source of knowledge or information that is in demand. A simple to navigate, good ‘feel’, and if possible-innovative site is the means to becoming the popular Internet magnate you’ve always dreamed of becoming. Another important fact is the idea of ‘you’. Your website is a chance to put your identity out there in the world. Be yourself. If you try to appeal to an audience in a way that doesn’t reflect your true self, you’re destined to fail. Be honest and speak from your real perspective on life. Give it to us from the heart.

Rob Sullivan

Many times, a site gets very large and its ability to rank well in competitive markets decreases in part because of the size of the site. While we in the business know that content is king, more often than not it is a combination of content and effective site structure which will ultimately help your pages rank.

In this article I look at how to most effectively structure your site to take advantage of this. I read this great article on layering on the SEOmoz Blog http://www.seomoz.org/blogdetail.php?ID=789 and while it does a good job of explaining what content layering is, I feel it could be improved just a little bit.

I’m not saying it is wrong in any way. In fact the tactic outlined will be very effective for a small to medium sized site, however I have also found another way to organize your site which can be more effective if done properly.

In the article, it explains how you use layers to organize your site. Now we’re not talking about CSS layering or anything like that. It’s more of a site structure issue than anything.

According to the article, one can layer their site through the use of sub-folders. By creating layers of sub-folders and then placing all related content within that sub-folder you can layer your site to help specific sections of it rank higher.

This is a great way to organize a smaller site because it allows you to place topical pages together, and promote links within the pages to help improve overall positioning of these sections.

Further, it helps reduce the dilution factor often felt by sites that attempt to cover multiple topics in a flat file structure.

For example, if you sell widgets you could organize the sections by some common element, such as color. That way your site could be: http://widgetts.com/blue/page1.html and all blue widget pages would go into this sub-folder.

You’d then organize all other sub-folders in a similar style.

Like I said, I think this is a very effective strategy for a smaller or medium site. There would be a much greater chance of blue widgets ranking highly in a structure like this.

However, I feel that for larger sites there’s an even more effective way to organize your content.

Through the use of sub-domains one could further organize this content. This would make it even more relevant to search queries and more likely to rank. If one sold a larger variety of widgets yet still wanted to organize them by color then the structure of the site would be: http://blue.widgetts.com and all site content relating to blue widgets would appear within this sub-domain.

The reason I say sub-domains would be more effective is because search engines tend to treat a sub-domain as its own site. In other words, a search engine sees http://blue.widgetts.com and http://widgetts.com as essentially 2 different sites.

Keep in mind that such a strategy is of the most benefit to larger sites. If you don’t have a large site, or don’t foresee your site growing to become a large site then I wouldn’t recommend the sub-domain layering tactic.

This is because, as I’ve said, the search engines will treat your sub-domain as a unique site. So if you’ve only got

10 or 15 or even 50 pages in your sub-domain, chances are it won’t rank as competitively as it would have as a sub-folder of a larger site.

Now, to make your content even more competitive, why not combine these two strategies – use a sub-domain and sub-folders to provide you even more control in site organization as well as an even greater chance of ranking.

This is because the broader sub-domain can rank competitively for the broader terms while the sub-folder content can rank competitively for the less broad, more specific terms.

What you are doing by combining the two strategies is getting more bang for your buck. This is because you are covering more area on the web, allowing your site to rank for both broad and specific terms.

Then, with some good strategic interlinking you will be able to even further promote the broad areas of your site by linking all your internal pages to the pages above it.

While I’m not entirely dismissing the layered content theory presented above, I am saying consider your situation.

If your site is a smaller site, by all means use the layered content approach. If it’s larger then use the sub-domain approach.

Also remember that there could be multiple ways to organize the same content. For example, in addition to organizing your sub-domains or sub-folders by color in the widget example, also consider organizing them by features. This way, a chosen widget could be linked to from multiple related categories. Not only that but you’ve now bulked up your site with a bunch of additional pages. These new pages are required to help create the sub-domains and navigation required to drive visitors to the individual widget pages. This type of multi-category linking is common among many large sites. One good example is Ebay. It organizes its top auctions into sub-domains like antiques, art, autos and clothing. Then, within the categories the sub-folder structure is used to further segment the site.

Paul Hood

“Don’t forget to remember me.” In today’s hustle and bustle world, making people remember is very important and it is a must to have something that they will remember you by.

The competition is fierce making it necessary to have all possible avenues explored and tools utilized. Making the right choice is vital for one’s success. The use of brochures is an effective way of promoting your business. They serve as a tool for communication between you and the reader, giving them an idea of what it is that you have to offer. But a poorly designed brochure will only prove to be a waste of time, money and a lot of paper. A well-designed brochure, on the other hand, is a formidable weapon in today’s cutthroat market. Creating the right one is required for the successful promotion of your company.

The first thing to do is to ask yourself what it is that you want to relay to your target reader. Your brochure should be tailor-made for your intended audience for them to be able to relate to what you are trying to say. Think of it as giving your Pop a pant and not a skirt. Next would be the layout of the brochure itself. This aspect requires good planning. You need to have a good cover page that includes information like the name of your company as well as a photo or other information that you may deem important. People are likely to read more if the reading material is attractive. Moreover, the sentences included in the body must be straightforward. There is no need for fancy words but just a direct to the point narrative with the use of powerful words that ought to capture the reader’s attention. Proofreading will also have to be done to avoid occurrence of misspelled words and wrong grammars. It certainly is not attractive for a brochure to have incorrect words and sentences.

Colors also play a big part in making brochures. Make it a point to use colors that are pleasing to the eye. I think you’ll agree that it’s not good to read something with a glaring bright yellow background and a neon green text. Try to put yourself in the shoe of the person who is going to read your brochure and you’ll understand. Finally, all these factors come down to one very important thing. Paper. Choose high-quality paper when you finally have to print your brochure. Remember that the quality of the paper you use will speak a lot about you and will help people make impressions about the truth of what you have been saying.

The brochure you provide will leave an impression more lasting than you can imagine. How well they perform will depend on how good you planned, designed and produced your brochure. If you’ve done your homework then there’s no need to worry.

Keith Park

This guide deals with troubleshooting a PC that won’t boot to the point where it at least starts loading an operating system (hardware related problem). This article is intended for a person who has a little knowledge of PC’s and is comfortable opening up and working inside a PC. If this isn’t you, then I recommend taking your PC to a qualified PC repair shop. This is meant as a general troubleshooting guide and by no means covers every scenario that can occur, any omissions or mistakes were not intentional and will be updated as necessary.

Now let’s get started..

Keep it Simple

First and foremost, I cannot stress enough that when it comes to troubleshooting PC’s, KEEP IT SIMPLE! You will save yourself a lot of time and effort if you start looking for the simplest and most obvious solutions first.

With that being said here is a list of a few things you should start checking first..

1. Check the Power Cable
(reason: ensure the PC is getting power and that the problem isn’t simply a bad power cable)

Is it plugged into the back of the PC tightly?
Is it plugged into a power source?
If it is connected to a power bar — is the power bar plugged in and turned on?
If possible try a different power cord and/or power bar
Is a breaker blown in the building? Try a different wall plug

2. Check the monitor
(reason: make sure the monitor is still working. When you boot a PC you expect to see something on the monitor, if you don’t, one may think their PC isn’t working when in fact there is something wrong with the monitor)

Is the power cable plugged in tight to the back of the monitor?
Is the power cable plugged into a power source?
If it is connected to a power bar — is the power bar plugged in and turned on?
Is the monitor turned on?
Is the monitor’s video cable plugged tightly into the video card on the PC?
Are the contract and brightness settings of the monitor adjusted correctly?
If possible try a different monitor.

3. Visually check the power supply
(reason: a PC may boot to a point with a failing power supply but can quickly overheat causing it to the PC to stop functioning)

Does the fan turn when the PC is turned on?
Does it feel hot to the touch?
Do any lights come on when the PC power button is pressed?

4. Check the keyboard
(reason: a PC needs a keyboard to boot, most times if there is a keyboard problem a message will be displayed on the screen, however this may not always be the case and the computer may just stop booting)

Is the keyboard connected to the PC?
If possible try a different keyboard.

5. Check the floppy and CD drive
(reason: when a PC boots, by default it will try and boot from the floppy or CD drive first. If there is a disk in either of these drives even if it is not a bootable disk, the PC may try to boot from the disk. Most times an error is displayed when it can’t boot from the disk but this isn’t always the case)

Is there a disk in the floppy drive?
Is there a disk in the CD drive?

A person may think that it is a waste of time to check such simple things and want to skip the above checklist. I cannot count how many times I have been called to troubleshoot a PC only to find that a power bar was turned off or there was a disk in the floppy or CD drive. Take the time now to check the easy things— I guarantee you it will save a lot of headaches and frustrations.

Advanced Troubleshooting

When a computer is first turned on, the hardware runs a Power-On Self Test (POST). If errors are encountered during this POST test, they are usually indicated by a beep or in the form of a code displayed on the screen. With this error code you can determine what part of the system is having problems and find a solution. You have probably heard a beep code in the past and just not realized it. You know the one or two short beeps your computer makes when you first turn it on, that is a beep code indicating everything checks out OK. With some PC’s it may seem like there isn’t any beep code, what is probably happening here is there is a problem with the internal speaker inside the PC, it is either not present, not functioning any longer or not connected properly to the motherboard. If this is the case in your instance, check to see a visual code is being displayed on the monitor, if nothing then skip ahead to the next section.

To check for an error code on your PC, turn the computer on and listen for any beeps or look on the monitor screen for a code. As I mentioned, one or two short beeps indicates everything is OK, if you experience any different sequence or length of beeps, write down what you heard, (e.g. 1 long beep followed by two short beeps) or write down the error code on the screen. Error codes vary from PC to PC depending on the manufacturer of the motherboard inside the PC. It would be beyond the scope of this guide to include every manufacturer error codes as some may be missed and some may change as new technology is introduced. Performing a search on the Internet using your favorite search engine will find many sites specific to your PC. They will have a list of codes, what they mean and potentially how to fix them, look for the code you wrote down previously. The hardware generally checked by the POST test is the motherboard, CPU, power supply, memory and video card. If the error code indicates a problem in one of these areas, make sure all cards in the PC are seated correctly in the motherboard slots and that the power supply cables are connected snuggly to the motherboard. If all of this has been done and you still receive an error code then chances are the device has failed and will need to be replaced.

If the POST test doesn’t reveal the source of the problem the next step is to open up the PC.
Staying with the theme of keeping it simple we will want to try and start the PC with the minimum hardware required to boot a computer. All you need to boot a PC is the motherboard, memory, some sort of media (floppy disk, hard disk, CD, etc.) and a video card. What we will want to do is remove or disconnect any unnecessary hardware.

Leave one form of media drive connected to boot with, preferably the floppy drive if available, and disconnect all other drives.
Remove all cards except for the video card.
Remove all memory except for one stick
Insert bootable media (floppy disk, CD, etc.) and power on the PC

If the PC doesn’t boot with the minimum hardware then the problem may lie with the video card, memory or the motherboard. Try using a different stick of memory if you have one as well try using a different video card. Friends and family can be great sources for this, ask to borrow their video card or memory from their PC, just make sure to return it when you are done. If swapping the memory and video card don’t work then you more than likely have a problem with the motherboard and it will need to be replaced.
If it does boot.

Turn it off
Insert or connect one hardware device that was previously removed
Try booting again.
Repeat these steps until the computer no longer boots.

Once the PC doesn’t boot again the last hardware device that was connected is the problem and should be replaced or permanently removed.

If you get to this point and your PC still doesn’t want to load an operating system then it is time to have a qualified computer technician look at the problem or purcahse a new PC. You gave it your best shot but sometimes a fresh set of eyes can see something that may have been missed.

author:Niall Roche

In a word Bayesian spam filters are “intelligent”. Bayesian spam filters are intelligent in so far as they’re capable of comparing two sets of information and acting on the result. This is in direct contrast to the vast majority of other spam filters who use pre-built rules to decide which e-mail is spam and which is not. Bayesian spam filters can take one group of legitimate e-mail and another group of spam and compare the values and data of each. The definition of legitimate e-mail that it creates at the end of this comparison session is what it uses going forward to scan your inbox for spam.

FYI Bayesian spam filters are named after Thomas Bayes an 18 century cleric who created something known as Bayes Theorem. In summary Bayes Theorem is as follows: ..”in statistical inference to update estimates of the probability that different hypotheses are true, based on observations and a knowledge of how likely those observations are, given each hypothesis.” In plain English it looks for obvious repeating patterns to form an “opinion” on something.

In spam filter terms that “opinion” becomes a rule which keeps you spam free (or pretty close

The really neat thing about Bayesian filters is that they’re capable of learning. For example if they decided to block an e-mail because the filter perceived it as junk but the user marked it as valid mail the Bayesian filter then knows not to block that type of e-mail in the future. So, in time, this type of spam filter learns enough to block spam far more effectively. AOL have embraced this type of spam filter with the launch of AOL 9.0 and AOL Communicator- if the big dog wants it then it must be worthwhile?

So what Bayesian spam filtering options are available to you? Well quite a few to be honest and you’ll be pleasantly surprised by some of the names involved The first one on the list is AOL with their AOL Communicator product.

The spam filtering features in AOL Communicator and AOL 9 are, to be honest, impressive. Think what you will of the provider themselves AOL Communicator is an excellent product and is suitable for use by both PC and Mac OSX users.

Next up we have Eudora. The nice folks at Qualcomm have designed an excellent e-mail client that also has built in Bayesian spam filtering. I’ve used Eudora in the past and it’s a neat little package. Again the benefits here are advanced integrated spam filtering with your e-mail automatically. Mac OSX and OS9 users are in luck with Eudora providing support for both.

If you’d like to know more about spam filters or just spam in general please drop by our site at www.spam-site.com

S. Housley

General web statistics give pertinent information about website visitors. Webmasters analyzing these statistics have a better understanding of who their website visitors are and how they perceive the website. A lot can be learned by evaluating navigation patterns, most-viewed pages and exit pages. Deciphering web logs could easily become a full-time job. The information that can be gleaned from close log scrutiny is extremely valuable. When a visitor comes to a website, the site has just a few seconds to grab the visitor’s interest. Slow-loading pages or broken graphics will send visitors and potential customers looking elsewhere. In order to make sense of web statistics, consider using a log analysis program. These programs tend to format the information in an easy-to-understand way, often providing graphs or visual representations that make understanding and seeing patterns that much easier. The downside to using software for web log analysis is that webmasters can easily be confused about what the actual results mean and which results matter the most. The information contained in the log file should be analyzed in conjunction with other information.

Let’s take a look at some of the critical areas. How many unique visitors visit the site each day? This statistic, by itself, is not terribly important, but when compared to a previous week’s or month’s logs, patterns will generally emerge. Sudden declines in site visitors might be indicative of downtime or dropped links, while sudden increases might be indicative of a successful ad campaign or improved search engine ranking. This assumption can only be made if sales for the corresponding time period have increased as well. Traffic alone is not the goal; qualified website traffic that converts a visitor into a buyer is generally the goal of most webmasters. Web statistics on their own do not always paint a true picture. Webmasters need to use logs to validate advertising campaigns and track where traffic is coming from. While details in a log file alone are not conclusive proof of an ad campaign’s success or failure, general assumptions can be made based on the patterns. Gen! eral statistics will help determine who your visitors are and what habits they have.

Specific areas to take a close look at:

How long are users staying on the website or a specific page? This question addresses a website’s “stickiness”. Stickiness gives webmasters an indication of how important their content is. If users return on a regular basis or remain on a specific page for an extended period of time, generally the content is considered valuable.

Site entry pages?

What pages in a website are visitors coming into? Is a specific page on the site drawing an unusually high amount of traffic? Do users come back to the website? Is there a reason for a visitor to come back to the website? Generally, content that is refreshed often will attract return visitors. What specific areas on the site are of interest to web visitors, and can those content sections be expanded to increase the overall value of the website?

Site exit pages?

What pages in a website are visitors leaving from? If a specific page has a large number of visitors leaving the site, perhaps the content needs updating. It is critical that you consider the source of the traffic. Are visitors coming to the website through a pay-per-click campaign with a landing page that does not relate to the initial search terms? Directing visitors to content-specific landing pages will help reduce quick site exits.

Who is making the referral?

What kind of website is sending traffic to your website? Assumptions can be made based on the quality of the referral source. Let’s face it, if a crack site is the leading referral generator to a software site, it is unlikely that the bulk of visitors will be interested in purchasing.

Bad requests?

Are visitors attempting to access pages on your website that are no longer active? Be sure to check logs for any pages or graphics that are generating errors for visitors.

Number of unique visitors?

Don’t get too hung up on the number of “hits” a website has, as this can be interpreted differently. Sometimes logs interpret graphic access as a hit. A more accurate reflection of traffic can be seen by tracking unique visitors.

There are a number of inexpensive yet quality log analysis applications available for download from: http://www.monitoring-software.net/ and http://www.monitoring-tools.net

By evaluating web logs webmasters can continuously improve their site and measure their success. Online or off, tracking results is critical to achieving success. If you don’t track, you don’t know what works. How can you improve what you don’t measure?

Alan Murray

What is the Robot Text File?

The robot text file is used to disallow specific or all search engine spider’s access to folders or pages that you don’t want indexed.

Why would you want to do this?

You may have created a personnel page for company employees that you don’t want listed. Some webmasters use it to exclude their guest book pages so to avoid people spamming. There are many different reasons to use the robots text file.

How do I use it?

You need to upload it to the root of your web site or it will not work - if you don’t have access to the root then you will need to use a Meta tag to disallow access. You need to include both the user agent and a file or folder to disallow.

What does it look like?

It’s really nothing more than a “Notepad” type .txt file named “robots.txt”

The basic syntax is
User-agent: spiders name here

Disallow:/ filename here

If you use

User-agent: *

The * acts as a wildcard and disallows all spiders. You may want to use this to stop search engines listing unfinished pages.

To disallow an entire directory use

Disallow:/mydirectory/

To disallow an individual file use

Disallow:/file.htm

You have to use a separate line for each disallow. You cannot you for example use

Disallow:/file1.htm,file2.html

You should use

Use-agent/*
Disallow:/file1.htm
Disallow:/file2.htm

For a list of spider names visit http://www.robotstxt.org/wc/active/html/

Make sure you use the right syntax if you don’t it will not work. You can check you syntax here http://www.searchengineworld.com/cgi-bin/robotcheck.cgi

For help on creating robot text files there is a program call robogen.

There is a free version and an advanced version, which costs $12.99 http://www.rietta.com/robogen/

John Sheridan

A professionally presented business website is a powerful and essential marketing tool: it’s the first thing prospective customers will look at before they decide to contact you. If the copy on your website is not written to an acceptable standard, it may be losing you customers. It’s not enough just to have amazing graphics and imagery: you need the words to make it complete. Is the spelling correct? Are punctuation marks in place? Does the copy make sense? These are questions that website designers should be asking themselves before they upload a new site.

One of the biggest flaws with website copy is inconsistency: for example the word ‘website’. Some sites spell it as one word, some as two words; as far as I am aware both are acceptable, but not both versions on the same site! In my opinion, a lack of consistency will deter a significant amount of would-be customers from using the services of a company that has not taken the trouble to proofread their website.

Poor spelling on a website is another costly but avoidable mistake.

The majority of visitors will leave the site very quickly if they find too many spelling errors. This again will give them the impression that the site owners don’t really care; and they would be right! I am also convinced that copy that has been ‘padded out’ with insignificant trivia is also a big turn-off for visitors – clear, concise and informative is the order of the day.

Anything containing textual content should as a matter of course be proofread: it’s important that not only are mistakes in spelling, punctuation and grammar found and corrected, but that the text flows smoothly for the reader. The copy on a website should not be treated as the ‘poor relation’ of the project. You can have the most up-to-date, eye-catching graphics available but you will still need well-written copy to compliment them.

There are the odd few web design companies around that will happily inform visitors how they can supply them with a state-of-the-art website but then insert second-rate copy, which totally negates any good work they have achieved. This will reduce the initial impact of the site, and more often than not will have an adverse effect on business.

It pays to have the copy checked professionally, whether the design company has written it themselves or had it supplied by the client; it may cost a lot less than you think to have a website proofread - it could cost you considerably more if you don’t!

Remember: if visitors to your site cannot find the information they are looking for because of badly written copy they will simply leave the site. The only people to benefit will be your competitors.

Nicole Dean

Are you making yourself a target for fraud? More and more often I am hearing stories of people who have had their accounts hacked. They have had money stolen, lost sleep, spent hours setting up new accounts, or had their credit ruined. Don’t let this happen to you.

Are you making these dangerous mistakes?

Mistake #1: Using the same password for all your accounts.
Please don’t do this. Use different passwords for every email account, and definitely use unique passwords for shopping websites where you’d enter your credit card.

Mistake #2: Short passwords
The risk of someone guessing your password is increasingly difficult the more characters are in it. So, go for the gusto and make your passwords long.

Mistake #3: BradPitt, Charlie, Sarah, Princess, Barbie, Gandolf — Did I guess it yet?
Do not use kids’ names, pet’s name, nicknames, names from characters in books or movies or celebrity names. Even if I didn’t guess it in my list, someone who knows you could.

Mistake #4: Easy to remember English words
Easy to remember is also easy to guess. Passwords should not contain English words found in a dictionary. Non-English words or any words in any dictionary are a high risk as well. And, for goodness sakes, if your password is “password” or “test” then it’s a wonder you haven’t been hacked yet!

Mistake #5: Numbers are no-no’s.

Seriously, stay away from birthdays, anniversaries, addresses, social security numbers or telephone numbers. They are all too easy to guess.

Choose random passwords for banking sites like PayPal. Combine letters (both uppercase and lowercase) and numbers.
If all of this sounds too hard to remember, then consider using a Password program. Most of the good password programs will not only store your passwords on your computer, but they’ll generate completely random passwords when

you need one.

Here are a few to try.

http://www.fgroupsoft.com/Traysafe/
http://passwordsafe.sourceforge.net/
http://www.treepad.com/treepadsafe/

It’s never a good time to find out that someone has stolen money from you — or locked you out of your own email account. It’s a waste of your time and money. Please protect yourself.

When designing your website, remember to avoid useless and confusing features, however “cool” they may seem to be. Usually, keeping things simple and consistent are the best way to go. Here are five easy ways to improve your website and make it more appealing to your visitors.

Put your logo on every page of your site, and in the same location. Usually, the best place to put it is in the upper left corner of the page. Remember to make your logo clickable, linking to the main page of your site (an exception is the logo of the main page itself, since you are already there). The benefit of doing so is that if your visitors get lost they can always come back to a familiar location.

Don’ t use a splash screen. Splash screens are seen in many websites before they give you access to the main page. They are usually slow-loading Flash animations that only delay and frustrate users. Remember, when your users want animation, they can turn on the TV. When they go to your website, they usually want information, and they want it fast. Some sites that use splash screens now provide a “Skip the Introduction” link, which most users click anyway, further validating the uselessness of flash screens.

Avoid using heavy pictures. They unnecessarily delay the page upload process. It is OK to use graphics, but they have to be optimized for the web. Use only .gif and .jpg formats. If the pictures are too heavy, try using some of the on-line graphic optimizing tools. They can reduce the weight of your pictures by more than 50% with no noticeable decrease in quality. Another thing you can do is to use thumbnails (clickable miniature versions of a picture). If a user is interested in the picture, he can click on the thumbnail and wait until the full size picture is displayed.

Try not to use animated banners or fancy icons. Just because you can is not a good reason to load up your site with neon-colored, flashing-and-popping, Vegas-style graphics. They usually take away from the content of your site and distract users. Plus, it has been demonstrated that less and less users click on banners every day.

Don’t make your pages too long. People don’t like to read from a screen. Instead, try to use the advantages of hyperlinks to present a summary of the topic or article, with a link to the full article in another page (similar to what newspapers do in their main page, with the added benefit for web users that it is easier to click on a link than to turn a page). If what you have to say is too long, break the discussion in several parts, each of them with a link to where your visitor can continue reading.

Remember, the goal is to give your visitors fast access to your information, through an interface (website) that is visually appealing and easy to use.

Mario Sanchez publishes The Internet Digest (http://www.theinternetdigest.net) a website and newsletter that gives you useful advice on web design and Internet marketing, one free tip at a time.