Banner Blindness

I thought banner blindness was an old thing.

It is cheering to read that those annoying vibrating ads that warn your computer may be at risk aren’t working. They’d be on my short list of most annoying web ads ever.

There’s still hope for online ads. Pernice Coyne said graphical ads with text and contrasting colors, like white text on red, is less likely to be disregarded. “They’re looking at them if they’re text,” she said. “I hate to sound boring, but [it is best] if you can make sure your ad is something simple, text or a recognized logo, and it needs to be relevant to the page.”

Which pretty much matches the standard AdSense advice: blend.

Images that appear in the middle of the page, a spot for advertisements, are considered “obstacles” and annoying.

I wish someone would tell Slate. Though I’ve gotten so habituated to hitting my page down key they hardly register anymore.

Internet Users Plagued by ‘Banner Blindness’

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